Netflix Raised Prices for Every Plan. Here's Your Family's Decision.

Netflix raised prices again. This time, every single plan went up — effective 26 March 2026, two days ago.

If you haven't seen the email yet, here's the short version: the Standard plan is now €17.99–€19.99 per month (it varies by country), the Premium plan is creeping toward €27, and even the ad-supported tier that was supposed to be the affordable option went up by a euro. It's the fourth time Netflix has raised prices since 2022, and this one hit every tier at once.

Before you either cancel in frustration or shrug and keep paying, it's worth spending five minutes making an actual decision rather than letting inertia choose for you.

What Changed (In Plain Terms)

Here's where prices landed after the 26 March increase:

(Exact figures vary slightly by country — your billing email will show your specific new price.)

Extra member add-ons also increased by €1. If your family is sharing streams across the household and paying for an extra slot, that adds up too.

On its own, €2 more per month doesn't feel like much. But this is the fourth hike in three years. If you've been on a Standard plan since early 2022, you're now paying roughly €6–8 more per month than when you signed up — about €80–96 more annually for an identical service.

The Five-Minute Decision Framework

The right answer depends on how your family actually uses Netflix. Work through this quickly.

Step 1: When did you last open Netflix?

Genuinely think about this. Not "I pay for it," but when did someone in your household actually watch something on it? If the answer is "last Tuesday," you're probably fine. If the answer is "hmm, maybe a few weeks ago?" — that's a yellow flag. SubHome's activity tracking can flag subscriptions that haven't been used recently, which is useful here if you've lost track.

Step 2: How many screens are you actually using?

Standard gives you two simultaneous streams in Full HD. Premium gives you four in 4K. Most families underestimate how often they actually watch on two screens at the same time. If you're mostly watching together, or if one person watches while others are asleep, Standard is almost certainly enough — and it's €7/month cheaper than Premium.

Step 3: Is anyone in your family okay with ads?

The Standard with Ads plan at ~€8.99/month is half the price of Premium and only €1 more than it was last week. If the shows your family watches most are available on it (check Netflix's support page — a handful of titles are still ad-free-only), it's genuinely good value. The ad load is comparable to free-to-air TV — about 4–5 minutes per hour.

Step 4: What else are you paying for?

This is the one people skip. If you're also paying for Disney+, Max, Amazon Prime Video, and Apple TV+ — all running simultaneously — Netflix is one of five services, not your sole entertainment budget. In that context, cutting it or rotating it every two months (cancel, rewatch something on another service, reactivate Netflix for the next season of whatever you're following) might save you €100+ per year without missing much.

Step 5: Could you get a better deal by threatening to cancel?

Sometimes, yes. Netflix doesn't have a formal retention offer in most markets, but it's worth chatting with support if you're genuinely considering cancelling. At minimum, you can downgrade your plan — from Premium to Standard, or Standard to Standard with Ads — in a few clicks in your account settings. That saves €6–8/month without losing access.

The Bigger Picture

Netflix pricing tends to set a floor for the rest of the industry. When they raise prices, others follow within 6–12 months. We've already seen Amazon Music Unlimited, Crunchyroll, and Paramount+ increase prices in early 2026. Apple TV+ raised prices last August.

This isn't specific to Netflix — the era of "cheap streaming to grab subscribers" is over for every platform. The question isn't whether prices will keep rising. It's whether you have a system for noticing when they do.

Most families find out about price increases three months after the fact, while scrolling through a bank statement. By then, you've paid the higher rate four times without choosing to. Setting up price change alerts — SubHome notifies you the moment a charge amount changes on any subscription — means you see it immediately and can decide then, not later.

What to Actually Do This Weekend

1. Check your Netflix billing page to confirm your plan and new price
2. If you're on Premium and rarely use more than two screens, downgrade to Standard — it's a 30-second change
3. If Netflix has been mostly idle for you lately, cancel and set a reminder to reactivate when something specific you want comes out
4. If you want ads in exchange for saving €9/month, the Standard with Ads tier is a legitimate option

You don't have to do anything dramatic. But the price went up two days ago, which means you're in the brief window where you can adjust your plan or cancel before your next billing date. After that, you've made your choice by default.